The broad-based «How are you?» campaign is supported and implemented by many organizations.

«How are you?» was created in 2014 by the cantons of Zurich, Schwyz, Lucerne and Bern and the Pro Mente Sana Foundation. Since then many more cantons in German-speaking Switzerland and other organizations have joined the campaign.

Since 2018 the campaign has been conducted on behalf of Health Promotion Switzerland.